Posters
海報設計
Advertisement
廣告行銷
Case01: Ugly Seltzer
Re-branding
Ugly, the brainchild of London-based former Vita Coco brand managers Hugh Thomas and Joe Benn, markets a line of unsweetened sparkling waters made with natural fruit flavors and packaged in 12 oz. cans. The drinks are sold in over 1,000 independent retailers in the U.K., including Whole Foods Market.
In this project I cooperate with Nicole Hui, we design a brand package for this brand, including the logo, poster, launch party plan, website, outdoor media, package design, and anthem video. Ugly Seltzer is a new launch brand, in this project we follow our storage " Ugly is a new beauty" to promote this brand.
logo design
We decided to chang the origin logo to a new design because we want to move Ugly Seltzer's Target audience to males and females aged 25-35.
The new logo is more like wine brand because we want to launch this brand as wine feeling.
For the people who can not drink wine or do not want to drink too much in the social party, Ugly Seltzer can be the other choice.
Anthem AD
Package design & Launch Party
Media & Activity
We want to design a pop-up shop for people to taste the new seltzer product
Website
On Ugly Seltzer's website, we design a page to teach people how to make Cocktails with seltzer.
