Blue Apron Brand ID

Blue Apron 品牌形象識別影片

Blue Apron is an American meal kit service. By booking it online, the weekly boxes will be delivered to your home. The box contains ingredients and recipes that customers can cook by themselves.

In this project, I wanted to design a brand ID for Blue Apron based on how Blue Apron works, from ordering the box online, to delivering the box, to cooking with the recipes.

Styleframes